Combining Web Analytics and a Web-Based User Survey for LibGuides Assessment
DOI:
https://doi.org/10.18060/27669الكلمات المفتاحية:
web/data analytics، web survey، Project Outcome Modelالملخص
Method name(s)
Web/Data Analytics; Web Survey; Project Outcome Model
Objective
The aim of this method is to assess an online library guide, using both qualitative
and quantitative methods, with the specific objective of discovering who is using the guide
and why, as well as understanding the impact of the guide on user learning outcomes.
Approach: This method combines the use of web/data analytics (quantitative) and a
web-based survey (quantitative and qualitative) with an existing model for measuring learning
outcomes. By combining these methods, a more robust assessment of an online guide can be
achieved.
Data Type Used
The discussed online guide assessment used data from Google Analytics
and from a web-based survey, created in Qualtrics, with learning outcome questions
developed using the Project Outcome for Academic Libraries Toolkit.
Strengths
The combined analysis of the web analytics and survey data resulted in an
expanded assessment of the library guide and a richer picture of guide users, their behavior,
and their learning outcomes.
Limitations
Individually, each method used in this research has limitations. Web analytics
are unable to determine users’ motivation (why) for using the guide and whether they have
learned (impact) from their behavior/interaction while using the guide. Surveys collect
self-reported data and may be subject to recall bias. However, when the methods are
combined, each helps to counteract the individual limitations.
التنزيلات
منشور
كيفية الاقتباس
الرخصة
الحقوق الفكرية (c) 2024 Carmen Howard, Jung Mi Scoulas, Allan Berry, Deborah L. Lauseng
هذا العمل مرخص بموجب Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
All works in Hypothesis are licensed under a Creative Commons Attribution 4.0 International license. Authors own copyright of their articles appearing in Hypothesis. Readers may copy articles without permission of the copyright owner(s), as long as the author(s) and the Medical Library Association are acknowledged in the copy, and the copy is used for educational, not-for-profit purposes. For any other use of articles, please contact the copyright owner(s).
